Just over 50,000 trademarks were filed in Canada last year. Procter & Gamble and L’Oreal tied with over 200 new trademark application filed in 2012 and Target Brands broke into the top five.
According to my analysis, the top ten trademark filers for 2012 were:
- (tied) The Procter & Gamble Company
- (tied) L’Oreal
- Victoria’s Secret Stores Brand Management
- Target Brands
- Johnson & Johnson
- Glaxo Group Limited
- Novartis
- Bath & Body Works Brand Management
- Spin Master
- Nissan
This list can be compared to my 2011 “top 5” list.