Last week, the Canadian Intellectual Property Office registered TMA828890, a sound trademark for MGM’s lion roar.
The mark was advertised after a settlement in a Federal Court Action and a change in policy by the Canadian Trade-marks Office as more fully discussed in my earlier post on sound marks. The application for MGM’s mark was filed in October 1992 and therefore took almost 20 years to be registered.
Since the change in policy in March 2012, the following applicants have applied for eleven sound marks:
- Mars Canada – 1572000 (WORK.REST.PLAY Jingle)
- Red Robin International – 1574816 (YUMMM) and 1574817 (RED ROBIN YUMMM)
- Toys ‘R’ Us (Canada) – 1575748 (TOYS “R” US JINGLE)
- Edgar Rice Burroughs – 1578741 (TARZAN YELL)
- Intel Corporation – 1579541 (Intel Corporation)
- Cisco Technology – 1580577 (TELEPRESENCE END), 1580578 (TELEPRESENCE START), 1580579 (WEBEX) and 1586404 (STING)
- Steam Whistle Brewing – 1586405 (STEAM WHISTLE)
Since marks have been filed since the change of policy in March, the applications are only in the early stages of the trademark application process.